Privacy Policy

Welcome to American Eagle Clothing Shop (aerie-clothes.com). We are committed to protecting your privacy and ensuring your personal information is handled with care, transparency, and security—just like we craft our adaptive wear, comfortable underwear, and everyday essentials.

This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, make a purchase, or interact with us. By using our site, you agree to the practices described here.

1. Who We Are & Our Style

American Eagle Clothing Shop is a global online retailer specializing in inclusive, comfort-driven apparel and accessories. Our style is authentic, body-positive, and focused on real-life wear—from Adaptive Bras and Baggy Workout Pants to Balconette Bras and Boybrief Underwear. Our website reflects a clean, user-friendly, and trustworthy aesthetic, mirroring the reliability of our products.

2. Information We Collect

We collect information to provide you with a smooth, personalized shopping experience and to improve our services.

Information You Provide Directly:

• Contact & Account Details: Name, email address, shipping/billing address, phone number.
• Payment Information: Credit/debit card details (processed securely via tokenization; we do not store full card data), PayPal email.
• Order Details: Products purchased (e.g., Bikini Tops, Activewear, Boots & Clogs), size preferences, order history.
• Communications: Emails, chat messages, or feedback sent to [email protected].
• Profile Data: Wish lists, style preferences, and fit notes (if you choose to share them).

Information Collected Automatically:

• Device & Browsing Data: IP address, browser type, operating system, device identifiers.
• Usage Data: Pages viewed, time spent on site, referral URLs, click patterns (e.g., navigation through our Accessories & Shoes or Bottoms menus).
• Location Data: General geographic location (country/region) to tailor currency, shipping, and product availability.

3. How We Use Your Information

We use your data to enhance your shopping journey, always aligning with our brand promise of comfort and reliability.

• To Process Orders: Fulfill purchases, send order confirmations, shipping notifications, and receipts.
• To Improve Your Experience: Recommend products (like matching Bikini Bottoms with your top), personalize site content, and streamline navigation.
• To Communicate: Send service updates, respond to inquiries, and (with your consent) share style tips, new arrivals, or promotions.
• To Secure Our Services: Monitor for fraud, protect against unauthorized transactions, and ensure PCI-DSS compliance.
• To Improve Our Business: Analyze trends, optimize website performance, and develop new products (like expanding our Adaptive Underwear line).

4. Sharing & Disclosure of Information

We respect your privacy and only share data when necessary, under strict confidentiality.

• Service Providers: Trusted partners who help with payment processing (Visa, MasterCard, JCB, PayPal), shipping, IT support, and marketing—all bound by data protection agreements.
• Legal Compliance: If required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In the event of a merger, sale, or acquisition, customer data may be transferred as a business asset, with notice provided.
• With Your Consent: We will share data for specific purposes only with your explicit permission.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Storage & Security

Your security is our priority—just like our SSL-encrypted checkout.

• Storage Locations: Data is stored on secure servers in the United States and other jurisdictions with adequate data protection laws.
• Retention Period: We retain personal data only as long as necessary for order fulfillment, legal obligations, or business purposes.
• Security Measures:
  • 256-bit SSL encryption across our website.
  • PCI-DSS compliance for all payment processing.
  • Tokenization and encryption of card details; we never store full card numbers.
  • Regular security assessments and fraud monitoring.
  • Access controls and staff training on data protection.

6. Your Rights & Choices

You have control over your personal data, consistent with global privacy regulations (like GDPR for EU customers).

• Access & Correction: Request a copy of your data or update inaccuracies.
• Deletion: Request deletion of your personal data, subject to legal exceptions.
• Opt-Out: Unsubscribe from marketing emails via the link in any email.
• Restrict Processing: Object to or limit how we use your data in certain circumstances.
• Data Portability: Request a transferable copy of your data.

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance site functionality and understand your preferences.

• Essential Cookies: Required for site operation (e.g., shopping cart, secure checkout).
• Analytics Cookies: Help us analyze traffic and improve site performance (e.g., seeing which Bodysuits pages are most viewed).
• Preference Cookies: Remember your settings (like currency or region).
• Advertising Cookies: Used to deliver relevant ads on third-party platforms (you can opt out via browser settings or ad network preferences).

You can manage cookies through your browser settings. Note that disabling some cookies may affect site functionality.

8. International Data Transfers

We ship globally (excluding parts of Asia and remote areas), and data may be processed in countries outside your residence. We ensure such transfers comply with applicable laws and use safeguards like standard contractual clauses.

9. Children’s Privacy

Our website is not intended for individuals under 16. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this policy to reflect changes in practices or laws. The “Last Updated” date at the top will indicate revisions. Continued use of our site after changes constitutes acceptance.

With love, style, and respect for your privacy,
The Team at American Eagle Clothing Shop